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Digitization poses major challenges for the insurance industy. Technological advances not only lead to a reorientation of internal processes, they also create entirely new methods of customer communication. In addition, they facilitate the development of a new generation of innovative insurance products.
The advent of the Internet triggered a digital revolution that completely redesigned many sectors of the economy. Even in the insurance industry some major changes are emerging that could reshape this industry. We have already seen the first providers using digital platforms to sell insurance.
Industrial insurers are currently trying out different digitization scenarios for collaboration with sales partners. A highly promising approach is to integrate their sales processes...