Authors Posts by Frank Müller

Frank Müller

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Omni-Channel: a worthwhile strategy for retailers?

The retail industry has been undergoing rapid changes for some two decades. Around 20 years ago, there was only one channel – the local...

Backend adjustments to support e-commerce growth

In online trading, high growth rates of up to 30 percent are the order of the day. However, this can also create a need...

Local Marketplaces: How Geographical Proximity Generates Added Value

Local online marketplaces have long ceased to be uncommon in Germany. From Wuppertal and Mönchengladbach to Göppingen, customers in many German cities can already...