Authors Posts by Smita Huilgol

Smita Huilgol

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How companies remain relevant in the market in these changing times

Change is the essence of all the progress. To stay relevant in such times, one needs to unlearn and relearn.

How a more intensive customer orientation can help your business grow

How a more intensive customer orientation can help your business grow. This article talks about a typical product, how it is not just a bundle of benefits. It is, but a bundle of benefits as perceived by the customer.