Overview of the latest news

#Omnichannel

From mobile to wardrobe

Is an omnichannel strategy primarily for large retailers? One could come to this conclusion when reading a new study by the EHI Retail Institute. According to this, it is especially the 100 online shops with the highest turnover in Germany that have developed Omnichannel offers.

https://www.ehi.org/de/pressemitteilungen/vom-handy-in-den-kleiderschrank/

Integration pays off

A central pool of data is the basic prerequisite for seamless integration of sales and business processes. In her article, “etailment” editor Ulrike Sanz Grossón shows how companies and customers can benefit.

https://etailment.de/news/stories/Technologie-Die-Datenbasis-muss-stimmen-Integration-zahlt-sich-aus-21350

#Marketplaces

Online marketplaces strengthen trade – nationally and internationally!

Online marketplaces offer established retailers new sales opportunities – this is the conclusion of ECC Köln in a new study. According to this study, 40 percent of the in-store retailers surveyed generate the bulk or a significant portion of their sales via marketplace business.

https://www.ifhkoeln.de/blog/details/onlinemarktplaetze-staerken-den-handel-national-und-international/

#B2B

Who says B2C must also say B2B

Fax, telephone and catalogue continue to determine German B2B trade. Only 1.3 percent of manufacturers and wholesalers maintain an online shop. From Gerrit Heinemann’s point of view, the companies are endangering their business with this restraint.

https://www.internetworld.de/e-commerce/b2b/b2c-sagt-b2b-sagen-1543305.html

#Online Grocery

Other countries, other customs

EHI Retail Institute has examined the status quo of online grocery in ten different countries. The result: online grocery business varies greatly from country to country. Great Britain has been at the forefront so far.

https://www.ehi.org/de/pressemitteilungen/andere-laender-andere-fritten/

Online Grocery: Forever in the niche

What is the potential of online grocery? This question is posed by “etailment” editor Steffen Gerth in his article. The result is rather disillusioning.

https://etailment.de/news/stories/Amazon%20Fresh-21339

#Internationalization

Cross-border e-commerce: internal and external requirements

There are many pitfalls involved in internationalisation projects. “Handelskraft” editor Sara Herrera gives a few valuable hints in her article on how these obstacles can be safely avoided.

http://www.handelskraft.de/2018/06/cross-border-e-commerce-interne-und-externe-anforderungen/

#Studies

Shopper Experience Index: Consumer Generated Content is worth a mint

Consumer generated content such as product reviews and social content is of immense importance. As the online marketing company Bazaarvoice found out in a study, the integration of such content increases conversions by an average of 106 percent.

https://www.e-commerce-magazin.de/shopper-experience-index-consumer-generated-content-punktet

Image source: Pixabay

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