What are the organizational challenges arising on the way to the data-driven company? And what are the technical hurdles to overcome here? This is exactly what is discussed in the “Anatomy of a Big Data project” series, in which the mgm experts Stephanie Fischer and Dr. Christian Winkler share their project experience from practical examples. The first article in the series has just been featured in “informatik-aktuell.de”. The contribution deals with the significance of data-driven decisions and the path from specific queries to prototypes.