Online grocery retailers are faced with a dilemma: the combination of the low margins that can be generated in the grocery sector and the high costs required for an attractive offer makes it extremely difficult to establish a profitable online grocery business. For this reason, more and more retailers such as Amazon, Albertsons, Kroger and Walmart are trying to cooperate with their Consumer Packaged Goods (CPG) sector suppliers, aiming to generate extra income to cross-finance their online grocery offerings.
In his article for the blog “The Future of Customer Engagement and Commerce”, Thorsten Treder explains how grocery retailers can tap into these key revenue streams. In three concrete examples, he shows which possibilities are already being used by US retailers and what can be learned from their experiences.
Image source: The Future of Customer Engagement and Commerce